{"id":8082,"date":"2024-04-25T11:14:23","date_gmt":"2024-04-25T14:14:23","guid":{"rendered":"https:\/\/ieg.com.br\/blog\/?p=8082"},"modified":"2024-04-25T11:14:24","modified_gmt":"2024-04-25T14:14:24","slug":"cscs-experiencia-do-cliente","status":"publish","type":"post","link":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/","title":{"rendered":"Quais as iniciativas de experi\u00eancia do cliente os CSCs planejaram para 2024?"},"content":{"rendered":"\n

Na atual Era do Cliente<\/strong>, para garantir o sucesso dos Centros de Servi\u00e7os Compartilhados<\/a> (CSCs), \u00e9 essencial preservar as iniciativas de Customer Experience<\/em> (CX) como um pilar fundamental e diferencial desse modelo.<\/p>\n\n\n\n

Atrav\u00e9s da MIA, plataforma de dados sobre CSC<\/a> do IEG, identificamos as iniciativas que as empresas planejaram implementar em 2024 para o aprimoramento dessa \u00e1rea.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Fonte: MIA \u2013 Market Intelligence Application Shared Services<\/em><\/strong><\/a><\/p>\n\n\n\n

Conforme evidenciado no gr\u00e1fico, aproximadamente 68% dos CSCs<\/a> planejam investir no fortalecimento da cultura de presta\u00e7\u00e3o de servi\u00e7o<\/strong>. Esse impulso envolve uma abordagem organizacional voltada para colocar o cliente no centro das opera\u00e7\u00f5es, promovendo a excel\u00eancia no servi\u00e7o prestado atrav\u00e9s do foco no seu atendimento, comunica\u00e7\u00e3o eficaz, promo\u00e7\u00e3o de uma cultura organizacional que valorize a qualidade do servi\u00e7o, busca por inova\u00e7\u00e3o, coleta de feedbacks<\/em> e etc.<\/p>\n\n\n\n

Al\u00e9m disso, 65% das empresas est\u00e3o direcionando recursos para pesquisas de satisfa\u00e7\u00e3o<\/a><\/strong>, ferramentas fundamentais na coleta de feedback <\/em>e na orienta\u00e7\u00e3o das melhores estrat\u00e9gias empresariais de forma quantitativa e qualitativa, permitindo a identifica\u00e7\u00e3o de gargalos.<\/p>\n\n\n\n

Outro dado relevante \u00e9 o uso de Chatbots para atendimento, previsto na iniciativa de cerca de metade dos CSCs analisados, destacando o impacto do avan\u00e7o das tecnologias na \u00e1rea de Customer Experience (CX). Essa ado\u00e7\u00e3o evidencia a constante evolu\u00e7\u00e3o e melhoria das ferramentas de atendimento ao cliente.<\/p>\n\n\n\n

Observa-se tamb\u00e9m que aproximadamente 64% das empresas tamb\u00e9m est\u00e3o priorizando melhorias nas ferramentas de abertura de chamados<\/strong>, visando aprimorar a transpar\u00eancia e velocidade nas respostas, a facilidade de uso e at\u00e9 mesmo a personaliza\u00e7\u00e3o da experi\u00eancia do usu\u00e1rio.<\/p>\n\n\n\n

Por outro lado, a \u00e1rea de Customer Experience nos Centros de Servi\u00e7o ainda revela grandes oportunidades de investimento, uma vez que menos da metade (42%) dos CSCs planejam concentrar esfor\u00e7os no treinamento dos funcion\u00e1rios em boas pr\u00e1ticas de CX, e apenas 20% t\u00eam planos para estabelecer uma \u00e1rea dedicada \u00e0 experi\u00eancia do cliente e implementar uma solu\u00e7\u00e3o Omnichannel. <\/p>\n\n\n\n

\u201cApesar de muitas empresas ainda deixarem a \u00e1rea de CX <\/em>em segundo plano, pode-se observar com base nas an\u00e1lises fornecidas pela MIA, um compromisso significativo e crescente em aprimorar esse quesito ano ap\u00f3s ano. Ao priorizar a excel\u00eancia no atendimento, a escuta ativa dos clientes e a melhoria cont\u00ednua dos processos com base em dados, os CSCs podem alcan\u00e7ar um n\u00edvel ainda maior de sucesso, impulsionando seus resultados\u201d, conclui Vanessa Saavedra, S\u00f3cia Fundadora do IEG.<\/p>\n\n\n\n

Em suma, a preserva\u00e7\u00e3o de estrat\u00e9gias na \u00e1rea da experi\u00eancia do cliente \u00e9 crucial para o sucesso cont\u00ednuo dos Centros de Servi\u00e7os Compartilhados (CSCs). <\/p>\n\n\n\n

*O IEG<\/a><\/em><\/strong> consolida informa\u00e7\u00f5es de mais de 250 empresas que possuem um Centro de Servi\u00e7os Compartilhados no Brasil por meio de diversas pesquisas realizadas com o objetivo de tra\u00e7ar um panorama deste mercado. Grande parte dessas estat\u00edsticas s\u00e3o disponibilizadas na <\/em><\/strong>MIA \u2013 Market Intelligence Application Shared Services<\/em><\/strong><\/a> -, plataforma de dados sobre CSC do IEG.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Na atual Era do Cliente, para garantir o sucesso dos Centros de Servi\u00e7os Compartilhados (CSCs), \u00e9 essencial preservar as iniciativas de Customer Experience (CX) como um pilar fundamental e diferencial desse modelo. Atrav\u00e9s da MIA, plataforma de dados sobre CSC do IEG, identificamos as iniciativas que as empresas planejaram implementar em 2024 para o aprimoramento […]<\/p>\n","protected":false},"author":1,"featured_media":8090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servicos-compartilhados"],"acf":[],"yoast_head":"\nExperi\u00eancia do cliente: Iniciativas dos CSCs para 2024<\/title>\n<meta name=\"description\" content=\"Para o sucesso dos CSCs, \u00e9 essencial preservar as iniciativas de Experi\u00eancia do Cliente como um pilar fundamental e diferencial desse modelo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experi\u00eancia do cliente: Iniciativas dos CSCs para 2024\" \/>\n<meta property=\"og:description\" content=\"Para o sucesso dos CSCs, \u00e9 essencial preservar as iniciativas de Experi\u00eancia do Cliente como um pilar fundamental e diferencial desse modelo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/\" \/>\n<meta property=\"og:site_name\" content=\"IEG Connection\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IEG.Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-25T14:14:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T14:14:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ieg.com.br\/blog\/wp-content\/uploads\/2024\/04\/businessman-pushing-smile-button-best-evaluation-customer-satisfaction-concept-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o IEG\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o IEG\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o IEG\",\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/4c2d72ddde770e48c4e179425ccc9dd5\"},\"headline\":\"Quais as iniciativas de experi\u00eancia do cliente os CSCs planejaram para 2024?\",\"datePublished\":\"2024-04-25T14:14:23+00:00\",\"dateModified\":\"2024-04-25T14:14:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/\"},\"wordCount\":517,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/businessman-pushing-smile-button-best-evaluation-customer-satisfaction-concept-1-scaled.jpg\",\"articleSection\":[\"Servi\u00e7os Compartilhados\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/\",\"url\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/\",\"name\":\"Experi\u00eancia do cliente: Iniciativas dos CSCs para 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/businessman-pushing-smile-button-best-evaluation-customer-satisfaction-concept-1-scaled.jpg\",\"datePublished\":\"2024-04-25T14:14:23+00:00\",\"dateModified\":\"2024-04-25T14:14:24+00:00\",\"description\":\"Para o sucesso dos CSCs, \u00e9 essencial preservar as iniciativas de Experi\u00eancia do Cliente como um pilar fundamental e diferencial desse modelo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/businessman-pushing-smile-button-best-evaluation-customer-satisfaction-concept-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/businessman-pushing-smile-button-best-evaluation-customer-satisfaction-concept-1-scaled.jpg\",\"width\":2560,\"height\":1401,\"caption\":\"Businessman pushing smile button for the best evaluation , customer satisfaction concept.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/cscs-experiencia-do-cliente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quais as iniciativas de experi\u00eancia do cliente os CSCs planejaram para 2024?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/\",\"name\":\"IEG Connection\",\"description\":\"O IEG \u00e9 uma empresa que elabora solu\u00e7\u00f5es de ensino, pesquisa e consultoria em gest\u00e3o de forma integrada e complementar para voc\u00ea e para a sua organiza\u00e7\u00e3o.\",\"publisher\":{\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/#organization\",\"name\":\"IEG\",\"url\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/ieg-blog-logo.png\",\"contentUrl\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/ieg-blog-logo.png\",\"width\":310,\"height\":126,\"caption\":\"IEG\"},\"image\":{\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IEG.Brasil\",\"https:\\\/\\\/www.instagram.com\\\/ieg.brasil\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ieg-instituto-de-engenharia-de-gestao\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCFEkxPdX86l8xWwV73kxJyA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/4c2d72ddde770e48c4e179425ccc9dd5\",\"name\":\"Reda\u00e7\u00e3o IEG\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/logo-IEG-para-blog_Prancheta-1-96x96.png\",\"url\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/logo-IEG-para-blog_Prancheta-1-96x96.png\",\"contentUrl\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/logo-IEG-para-blog_Prancheta-1-96x96.png\",\"caption\":\"Reda\u00e7\u00e3o IEG\"},\"description\":\"O IEG \u00e9 uma empresa que elabora solu\u00e7\u00f5es de ensino, pesquisa e consultoria em gest\u00e3o de forma integrada e complementar para voc\u00ea e para a sua organiza\u00e7\u00e3o.\",\"sameAs\":[\"https:\\\/\\\/ieg.com.br\\\/blog\"],\"url\":\"https:\\\/\\\/ieg.com.br\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Experi\u00eancia do cliente: Iniciativas dos CSCs para 2024","description":"Para o sucesso dos CSCs, \u00e9 essencial preservar as iniciativas de Experi\u00eancia do Cliente como um pilar fundamental e diferencial desse modelo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/","og_locale":"pt_BR","og_type":"article","og_title":"Experi\u00eancia do cliente: Iniciativas dos CSCs para 2024","og_description":"Para o sucesso dos CSCs, \u00e9 essencial preservar as iniciativas de Experi\u00eancia do Cliente como um pilar fundamental e diferencial desse modelo.","og_url":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/","og_site_name":"IEG Connection","article_publisher":"https:\/\/www.facebook.com\/IEG.Brasil","article_published_time":"2024-04-25T14:14:23+00:00","article_modified_time":"2024-04-25T14:14:24+00:00","og_image":[{"width":2560,"height":1401,"url":"https:\/\/ieg.com.br\/blog\/wp-content\/uploads\/2024\/04\/businessman-pushing-smile-button-best-evaluation-customer-satisfaction-concept-1-scaled.jpg","type":"image\/jpeg"}],"author":"Reda\u00e7\u00e3o IEG","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Reda\u00e7\u00e3o IEG","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/#article","isPartOf":{"@id":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/"},"author":{"name":"Reda\u00e7\u00e3o IEG","@id":"https:\/\/ieg.com.br\/blog\/#\/schema\/person\/4c2d72ddde770e48c4e179425ccc9dd5"},"headline":"Quais as iniciativas de experi\u00eancia do cliente os CSCs planejaram para 2024?","datePublished":"2024-04-25T14:14:23+00:00","dateModified":"2024-04-25T14:14:24+00:00","mainEntityOfPage":{"@id":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/"},"wordCount":517,"commentCount":0,"publisher":{"@id":"https:\/\/ieg.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/#primaryimage"},"thumbnailUrl":"https:\/\/ieg.com.br\/blog\/wp-content\/uploads\/2024\/04\/businessman-pushing-smile-button-best-evaluation-customer-satisfaction-concept-1-scaled.jpg","articleSection":["Servi\u00e7os Compartilhados"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/","url":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/","name":"Experi\u00eancia do cliente: Iniciativas dos CSCs para 2024","isPartOf":{"@id":"https:\/\/ieg.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/#primaryimage"},"image":{"@id":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/#primaryimage"},"thumbnailUrl":"https:\/\/ieg.com.br\/blog\/wp-content\/uploads\/2024\/04\/businessman-pushing-smile-button-best-evaluation-customer-satisfaction-concept-1-scaled.jpg","datePublished":"2024-04-25T14:14:23+00:00","dateModified":"2024-04-25T14:14:24+00:00","description":"Para o sucesso dos CSCs, \u00e9 essencial preservar as iniciativas de Experi\u00eancia do Cliente como um pilar fundamental e diferencial desse modelo.","breadcrumb":{"@id":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/#primaryimage","url":"https:\/\/ieg.com.br\/blog\/wp-content\/uploads\/2024\/04\/businessman-pushing-smile-button-best-evaluation-customer-satisfaction-concept-1-scaled.jpg","contentUrl":"https:\/\/ieg.com.br\/blog\/wp-content\/uploads\/2024\/04\/businessman-pushing-smile-button-best-evaluation-customer-satisfaction-concept-1-scaled.jpg","width":2560,"height":1401,"caption":"Businessman pushing smile button for the best evaluation , customer satisfaction concept."},{"@type":"BreadcrumbList","@id":"https:\/\/ieg.com.br\/blog\/cscs-experiencia-do-cliente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/ieg.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Quais as iniciativas de experi\u00eancia do cliente os CSCs planejaram para 2024?"}]},{"@type":"WebSite","@id":"https:\/\/ieg.com.br\/blog\/#website","url":"https:\/\/ieg.com.br\/blog\/","name":"IEG Connection","description":"O IEG \u00e9 uma empresa que elabora solu\u00e7\u00f5es de ensino, pesquisa e consultoria em gest\u00e3o de forma integrada e complementar para voc\u00ea e para a sua organiza\u00e7\u00e3o.","publisher":{"@id":"https:\/\/ieg.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ieg.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/ieg.com.br\/blog\/#organization","name":"IEG","url":"https:\/\/ieg.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/ieg.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ieg.com.br\/blog\/wp-content\/uploads\/2021\/02\/ieg-blog-logo.png","contentUrl":"https:\/\/ieg.com.br\/blog\/wp-content\/uploads\/2021\/02\/ieg-blog-logo.png","width":310,"height":126,"caption":"IEG"},"image":{"@id":"https:\/\/ieg.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IEG.Brasil","https:\/\/www.instagram.com\/ieg.brasil\/","https:\/\/www.linkedin.com\/company\/ieg-instituto-de-engenharia-de-gestao\/","https:\/\/www.youtube.com\/channel\/UCFEkxPdX86l8xWwV73kxJyA"]},{"@type":"Person","@id":"https:\/\/ieg.com.br\/blog\/#\/schema\/person\/4c2d72ddde770e48c4e179425ccc9dd5","name":"Reda\u00e7\u00e3o IEG","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/ieg.com.br\/blog\/wp-content\/uploads\/2023\/04\/logo-IEG-para-blog_Prancheta-1-96x96.png","url":"https:\/\/ieg.com.br\/blog\/wp-content\/uploads\/2023\/04\/logo-IEG-para-blog_Prancheta-1-96x96.png","contentUrl":"https:\/\/ieg.com.br\/blog\/wp-content\/uploads\/2023\/04\/logo-IEG-para-blog_Prancheta-1-96x96.png","caption":"Reda\u00e7\u00e3o IEG"},"description":"O IEG \u00e9 uma empresa que elabora solu\u00e7\u00f5es de ensino, pesquisa e consultoria em gest\u00e3o de forma integrada e complementar para voc\u00ea e para a sua organiza\u00e7\u00e3o.","sameAs":["https:\/\/ieg.com.br\/blog"],"url":"https:\/\/ieg.com.br\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ieg.com.br\/blog\/wp-json\/wp\/v2\/posts\/8082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ieg.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ieg.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ieg.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ieg.com.br\/blog\/wp-json\/wp\/v2\/comments?post=8082"}],"version-history":[{"count":4,"href":"https:\/\/ieg.com.br\/blog\/wp-json\/wp\/v2\/posts\/8082\/revisions"}],"predecessor-version":[{"id":8091,"href":"https:\/\/ieg.com.br\/blog\/wp-json\/wp\/v2\/posts\/8082\/revisions\/8091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ieg.com.br\/blog\/wp-json\/wp\/v2\/media\/8090"}],"wp:attachment":[{"href":"https:\/\/ieg.com.br\/blog\/wp-json\/wp\/v2\/media?parent=8082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ieg.com.br\/blog\/wp-json\/wp\/v2\/categories?post=8082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ieg.com.br\/blog\/wp-json\/wp\/v2\/tags?post=8082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}