{"id":5169,"date":"2019-04-12T13:44:04","date_gmt":"2019-04-12T16:44:04","guid":{"rendered":"https:\/\/ssconnection.com.br\/?p=5169"},"modified":"2020-12-03T13:59:28","modified_gmt":"2020-12-03T16:59:28","slug":"allexley-bernacchi-e-rodrigo-ferreira-partner-co-founder","status":"publish","type":"post","link":"https:\/\/ieg.com.br\/blog\/allexley-bernacchi-e-rodrigo-ferreira-partner-co-founder\/","title":{"rendered":"Entrevista com Allexley Bernacchi e Rodrigo Ferreira, Partner &amp; Co-Founder"},"content":{"rendered":"<div><b>Diante do cen\u00e1rio de transforma\u00e7\u00e3o digital que o mercado est\u00e1 passando, de que forma a Smarthis apoia as empresas nesse processo?&nbsp; &nbsp;<\/b><\/div>\n<div><\/div>\n<div>\n<div>Estamos num cen\u00e1rio em que as empresas querem entregar mais com menos, buscando aumentar a efic\u00e1cia e efici\u00eancia das suas \u00e1reas enquanto trabalham com um n\u00famero cada vez maior de dados (estruturados e n\u00e3o estrutrados).<\/div>\n<div><\/div>\n<div>Assim, apoiamos as organiza\u00e7\u00f5es por meio do reconhecimento da complexidade do ambiente em que se encontram e entregando solu\u00e7\u00f5es adequadas \u00e0 estrat\u00e9gia do neg\u00f3cio de nossos clientes. Para isso, fazemos a modelagem e automa\u00e7\u00e3o de processos de neg\u00f3cio, permitindo assim, que as organiza\u00e7\u00f5es direcionem seus esfor\u00e7os para atividades que realmente agreguem valor aos seus produtos\/servi\u00e7os. Al\u00e9m de outras abordagens, utilizamos a tecnologia de Robotic Process Automation (RPA), que est\u00e1 na pauta de 9 em cada 10 empresas no Brasil.<\/div>\n<\/div>\n<div><\/div>\n<div><b>Qual o papel do RPA na digitaliza\u00e7\u00e3o de um neg\u00f3cio?<\/b><\/div>\n<div><\/div>\n<div>\n<div>Costumamos dizer que digitalizar um neg\u00f3cio \u00e9 buscar a sobreviv\u00eancia do mesmo. Estamos vivendo um momento em que a digitaliza\u00e7\u00e3o est\u00e1 presente praticamente em todos os processos de uma organiza\u00e7\u00e3o, desde a simples tarefa de inserir informa\u00e7\u00f5es de uma nota fiscal num ERP, at\u00e9 a an\u00e1lise de relat\u00f3rios financeiros complexos.<\/div>\n<div><\/div>\n<div>O RPA vem para democratizar iniciativas de automa\u00e7\u00e3o. As ferramentas que suportam o desenvolvimento adicionam uma camada de abstra\u00e7\u00e3o que permite, por exemplo, que usu\u00e1rios de Excel avan\u00e7ado possam desenvolver suas pr\u00f3prias automa\u00e7\u00f5es. Em resumo, um mundo que estava restrito a desenvolvedores come\u00e7a a ser desbravado por usu\u00e1rios de neg\u00f3cio.<\/div>\n<\/div>\n<div><\/div>\n<div><b>Quais s\u00e3o os principais benef\u00edcios gerados ap\u00f3s a automatiza\u00e7\u00e3o de tarefas manuais, al\u00e9m do aumento da produtividade nas organiza\u00e7\u00f5es?<\/b><\/div>\n<div><\/div>\n<div>Sem d\u00favida, o aumento da produtividade \u00e9 o principal indicador relacionado a automatiza\u00e7\u00e3o de tarefas, no entanto, podemos destacar benef\u00edcios como o aumento da qualidade dos dados e melhora no n\u00edvel de servi\u00e7o (principalmente na automatiza\u00e7\u00e3o de atividades que impactam clientes).<\/div>\n<div>\n<div><\/div>\n<div>Com a melhora na qualidade dos dados, \u00e9 poss\u00edvel gerar an\u00e1lises mais confi\u00e1veis e, consequentemente, prover informa\u00e7\u00f5es mais consistentes para a tomada de decis\u00e3o. Em resumo, a automa\u00e7\u00e3o das tarefas permite uma visualiza\u00e7\u00e3o mais real do cen\u00e1rio em que a empresa se encontra.<\/div>\n<\/div>\n<div><\/div>\n<div><b>Quais os desafios que as empresas enfrentam para conseguir concretizar com \u00eaxito a ado\u00e7\u00e3o de novas tecnologias?<\/b><\/div>\n<div><\/div>\n<div>\n<div>Na nossa vis\u00e3o, existem duas grandes barreiras para a ado\u00e7\u00e3o de novas tecnologias. A primeira \u00e9 cultural. Mudan\u00e7as, por si s\u00f3, s\u00e3o complicadas. Quando envolvem tecnologia (que n\u00e3o \u00e9 uma skill forte e necess\u00e1ria em todas as \u00e1reas de neg\u00f3cio) o cen\u00e1rio fica ainda&nbsp;mais grave.<\/div>\n<div><\/div>\n<div>A segunda est\u00e1 relacionada a capacidade da TI de alinhar as iniciativas de tecnologia aos objetivos de neg\u00f3cio das organiza\u00e7\u00f5es. Inciativas de tecnologia tendem a n\u00e3o ter o engajamento necess\u00e1rio para, de fato, alcan\u00e7arem resultados concretos se n\u00e3o estiverem ligadas a objetivos de neg\u00f3cio como redu\u00e7\u00e3o de custo, aumento das vendas, aumento da carteira de clientes etc.<\/div>\n<\/div>\n<div><b>Na sua opini\u00e3o, qual ser\u00e1 a tend\u00eancia em 2019 para os Centros de Servi\u00e7os Compartilhados, no que tange \u00e0 melhoria de processos?<\/b><\/div>\n<div><\/div>\n<div>\n<div>Acreditamos que a&nbsp;tend\u00eancia ser\u00e1 a&nbsp;de substitui\u00e7\u00e3o dos objetivos de redu\u00e7\u00e3o de tempo e custo de forma indiscriminada para objetivos relacionados a controle, padroniza\u00e7\u00e3o e otimiza\u00e7\u00e3o, pois esses s\u00e3o a base para a cria\u00e7\u00e3o do centro de excel\u00eancia (COE) num CSC.<\/div>\n<div><\/div>\n<div>O COE \u00e9 a entidade respons\u00e1vel por centralizar iniciativas de automa\u00e7\u00e3o, melhoria cont\u00ednua e an\u00e1lise de dados, colaborando para o atingimento das metas de \u201cfazer mais com menos\u201d e de aumentar a qualidade do servi\u00e7o prestado, aumentando, consequentemente, a satisfa\u00e7\u00e3o dos clientes e colaboradores.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Diante do cen\u00e1rio de transforma\u00e7\u00e3o digital que o mercado est\u00e1 passando, de que forma a Smarthis apoia as empresas nesse processo?&nbsp; &nbsp; Estamos num cen\u00e1rio em que as empresas querem entregar mais com menos, buscando aumentar a efic\u00e1cia e efici\u00eancia das suas \u00e1reas enquanto trabalham com um n\u00famero cada vez maior de dados (estruturados e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,97],"tags":[],"class_list":["post-5169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servicos-compartilhados","category-entrevista"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IEG Connection | Entrevista com Allexley Bernacchi e Rodrigo Ferreira, Partner &amp; Co-Founder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ieg.com.br\/blog\/allexley-bernacchi-e-rodrigo-ferreira-partner-co-founder\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IEG Connection | Entrevista com Allexley Bernacchi e Rodrigo Ferreira, Partner &amp; 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